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Seminar on IBM's Watson, 13/3, 12h15, UB4.228, Solbosch

 

"IBM´s Watson - Deep Insight is more than just playing a game of Jeopardy !  "

which will be presented by Marc Teerlink (IBM),
on Tue the 13th of March from 12h15 to 14h in ULB, room UB4.228, campus du Solbosch, 1050 Bruxelles.

How to access the conference room: http://www.ulb.ac.be/campus/solbosch/plan-U.html


Abstract:

After the resounding success of IBM´s Watson (http://www-03.ibm.com/innovation/us/watson/index.html) in the American game show Jeopardy!, the question quickly arises concerning the role of analytics and its impact on government, enterprises and consumers versus the applicability of the principles and mathematical optimization models behind Watson. Looking to those companies that have started to adopt analytics as part of their differentiation, Marc Teerlink and Michael Haydock, IBM´s Chief Scientist, observed in their recently authored study that “companies leading in use of predictive analytics and executing effectively across multiple channels have been able to increase top-line growth up to FIVE times more than their less sophisticated peer group”

During todays session, Marc Teerlink, IBM´s Global Strategist, will take you on a roller coaster ride covering the research and facts behind IBM´s Watson winning Jeopardy!, share a framework of analytic strategies and the success they have brought to leading organizations and discuss the impact of how Deep Question and Answer (Q&A) will change society as we know it in the coming three to six years.

 


Speaker
Dr Marc Teerlink, mba/mbi, is a global strategist for IBM on subjects such as Business Optimization, “Business Analytics” & “Business Intelligence”. Marc is part of IBM´s Global Center of Competence, acting as a “sparring partner” and “thought leader” with IBM´s global Clients. Prior to sharing his experience with clients, for over four years Marc has been part of IBM´s internal BI & Sales Transformation team, from where his experience evolved to leading various of IBM´s geographic consulting practices.
Marc also leads a piece of research together with leading international business schools under the title “turning data into dollars,” consolidating the lessons learned and best practices on how more than 1600 worldwide companies make money out of their customer/product related information.
Prior to joining IBM in 2001, Marc spent 17 years as an international banker, a consultant in strategic management, a sales transformation manager in a US telecommunication firm and as an European Director for Relationship Technologies at a high-tech corporation.



The seminar is organized jointly by Pr G. Bontempi and E. Zimanyi  in the context of the MA2 ULB course "INFO-H-508 : Questions Actuelles d'Informatique"
http://cs.ulb.ac.be/public/teaching/infoh508/planning2012

 

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